The title should sum up this business world scenario for even the most gullible amongst us all. The Microsoft – yahoo takeover saga may finally come to a conclusion with Yahoo’s august shareholder meeting.
The Yahoo deal seems to have found new takers but Icahn seems to still find the Yahoo boards actions of late, quite disappointing. Icahn, the dissident thorn in Yahoo’s backside, has grudgingly admitted that the deal, which Yahoo signed recently with Google may contain some merit.
The Yahoo deal has transformed itself from a takeover bid to one of partnership with one major difference, the partner is Google rather than Microsoft. Icahn, has been heavily criticizing Yahoo for not having taken the Microsoft deal which would have seen the company valued at $47.5 bn. But this deal with Google is equally lucrative if not more, at least in the long term. It is basically a search advertising deal that is currently limited to the North American markets. It is primed to target local advertising thus providing the advertisers more performance with regard to their ads.
It is a 10-year deal that comes with an interesting divorce clause, that being, that in case Yahoo is acquired or if the majority of the Yahoo board is replaced during the shareholder meeting on August 1st, the deal can be terminated. This clause was pretty much designed at preventing Icahn from throwing a spanner in the works. Carl Icahn was at a loss of words when asked if he would stop the proxy battle against Yahoo. But knowing him, one can be sure that he would not be silent for long.
It seems that Yahoo just about had enough and is fighting back as hard as it can. With a range of 7 announcements in one day, Yahoo just signaled to the world that it is ready to take up any new challenges head on. With the recent Microsoft takeover bid still rankling Yahoo and with a deadline of sorts set for August 1st, Yahoo has revealed a set of new measures that is bound to give it an edge over its rivals.
Yahoo announced recently the modifications it has undertaken and the partnerships that it has signed, all designed to increase Yahoo’s presence online especially with its new program, Yahoo circular. It has already signed on quite a few partnerships with major media companies. Yahoo! Circular is all about giving the local news and advertisements a go ahead, kind of like the Sunday newspaper ad inserts. This particular network now includes Walmart,Havasdigital and some of the major television networks like NBC and Fox, to say the least.
Yahoo has indicated that it has simplified the process of ad purchases all across the Yahoo network and will soon be unveiled to the public. With localized ads now appearing across the Yahoo network, customized information seems to hold the key to the latest Yahoo moves. With such customized data, Yahoo aims to improve on its customer base and take on any more hostile bids from Microsoft or anybody else for the near future.
Live Science June 3, 2008
Move over, Wi-Fi. Roll over, cellular data.
Both are going to be obsolete — the future belongs to a new microwave communications technology called WiMAX.
At least, that’s the future according to Robert Morrow, a retired Air Force Academy electrical engineering professor writing in the May 23 issue of the journal Science.
An industry association has been created for ethical hackers, in a bid to reassure buyers of systems and applications that such products have been sufficiently tested. The Council of Registered Ethical Security Testers (Crest) made its public debut on
Harriet Harman’s official web site has been taken offline after a hacker infiltrated the site and announced she was defecting to the Tory party. (Advertisement) The site was hacked overnight and was only taken down around 9.15 after staff got into the
Since the adoption by the South Korean government in 2005 of the Internet real-name system, people’s privacy, reputation and economic rights are better protected, according to the Ministry of Information and Telecommunication.South Korea, where about 76
The Voluntary Service Organisation (VSO) has appointed digital agency Blowfish to overhaul its website and online strategy, as the charitable organisation looks to bolster donations, boost awareness and increase volunteer numbers. Blowfish won the
After many years in the IT industry, Ive discovered a hacker doesnt always fit the stereotype. Instead, according to the FBI, the most common hacker is probably sitting at the desk next to you, right now. This is someone who gets to work early, takes his
USA Forum Need to encrypt the DVDS for copying!!!, by sun-n-fun 26/04/2008 00:03
26 Apr
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